Social Media...Neither Social nor Media
How important is your social media in the new landscape of show business? Your social media numbers can be the difference in the hiring process, but so many actors get is so wrong. Back in the days when I had to walk to school 10 miles uphill in the snow, both ways, we had a thing called a Q rating. Every actor of any recognizability had a Q rating. This was derived by giving a stranger , in a mall, a big notebook full of pictures and seeing who they recognized. The most recognizable had the highest Q rating. Highly scientific. Now one of the first questions we get is, "What are their social media numbers?" The real question they should be asking is,"How engaged is their following?" This is really what you should be working on. Build the number, but get your followers engaged. I have 15,000 followers on Twitter (@commeagent) and only a tenth of them are really engaged, maybe not even that many. Really look at your social channels and make sure they are